Tuesday, March 13, 2018

IPL 2018 Anthem Launched & We Feel Its The Best Ever Anthem Of IPL

The Indian Premier League 2018 is going to start on April 7 but the craze of IPL is already taking the whole country in its grip. This is going to be the eleventh season of IPL and on Monday evening, Star Sports launched the IPL anthem and we feel that this “Best vs Best” anthem is the best ever.

Along with the video of IPL 2018 anthem, Star Sports tweeted,

“The wait is finally over! The much anticipated #VIVOIPL 2018 anthem is here, heralding the face-off of the #BestvsBest! Is khel ka yaaron kya kehna.”

As per an official press release, Ogilvy and Mather have conceptualised this anthem and it has been released in five different languages - Hindi, Kannada, Telugu, Tamil and Bengali. The video has already gone viral and liked by the fans.

This is what the MD of Star India, Sanjay Gupta said on the launch of IPL anthem,

“The Best vs Best campaign endeavours to showcase the pinnacle of cricket that this tournament is associated with.”

While the CEO of BCCI, Rahul Johri has this to say,

“We hope this campaign spurs the non – cricket viewing public to engage more deeply with the VIVO IPL 2018 like never before.”

Here is the video:

Click here to watch the video directly on YouTube

Do let us know what did you think of the IPL 2018 anthem.


Tags: IPL, Indian Premier League, Star India, anthem

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