Stepping into the Bigg Boss 19 house is often seen as a golden chance for celebrities and influencers to showcase their personality beyond social media. For Nagma Mirajkar, who commands an impressive following of more than eight million, this was supposed to be her moment to shine.
Yet, just weeks into the show, she was evicted, leaving fans and viewers puzzled. Even the fact that her partner, Awez Darbar, has over thirty million followers did little to help her survive in the competition.
On the popular Weekend Ka Vaar episode, Nagma was among the first contestants asked to leave the house, alongside actor Natalia Janoszek. Natalia’s struggle was clear since the language barrier kept her from fully engaging, but in Nagma’s case, the issue was different—she was barely visible on the show. For someone who built her career on constant visibility and engagement with fans, this was unexpected.
Nagma’s journey as an influencer has been noteworthy. She was one of the earliest creators to make a smooth transition from TikTok to Instagram after the platform was banned in India. Her collaborative dance videos with her partner, choreographer Awez Darbar, made her popular, and she later expanded into makeup tutorials, travel content, and personal vlogs on YouTube.
With such a wide digital presence, the show offered her a chance to connect not only with her own audience but also with Awez’s large fanbase. She even had the support of Bigg Boss 7 winner Gauahar Khan, who she admired deeply. Before entering the house, Nagma had shared how she remembered Gauahar’s victory and dreamed of holding the trophy herself someday. Gauahar had advised her to simply be authentic and play her own game rather than trying to imitate others.
However, once inside the house, Nagma failed to leave a mark. She had nearly three weeks to show her personality and strategy, but she chose to remain silent in most situations. Whether it was disagreements in the kitchen, heated debates about nominations, or even while moderating a task assigned to her, she avoided taking a stand. For a reality show that thrives on opinions, clashes, and strong presence, her quiet approach did not work. To many loyal viewers, it seemed like she was just another face in the background rather than an active participant.
This lack of involvement was particularly disappointing
because influencers have increasingly used Bigg Boss as a stage to boost their
careers. Elvish Yadav, a popular content creator from Gurgaon, is one of the
best examples. He entered as a wild card contestant in the OTT version of the
show and went on to become the first ever wild card winner. After his victory,
he continued to shine on television, winning MTV Roadies XX as a gang leader
and Laughter Chefs Season 2. His success wasn’t accidental—he made sure to be
visible, engaged, and strategic in the house, showing the kind of energy
viewers expect from a winner.
Other influencers like Abhishek Malhan, Sunny Arya, Anurag
Dobhal, Armaan Malik with his two wives Kritika and Payal, and Lovekesh Kataria
also made their presence felt during different seasons. Their outcomes varied,
but they all ensured that they brought something to the table, whether through
drama, opinions, or entertainment value.
Nagma’s elimination, despite her huge social media following, highlights an important truth about Bigg Boss: numbers outside the house don’t matter if you don’t play the game inside it. The audience wants contestants who bring life, conflict, and personality to the show. Without that, even millions of followers can’t guarantee survival in the house.
Tags: Bigg Boss 19, BB19, Nagma Mirajkar, Natalia Janoszek, Awez Darbar, TikTok, Instagram
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