After ex-Astronomer CEO Andy Byron's Coldplay scandal
sparked a meme storm, IKEA Singapore joins the fun with a witty take that's
stealing hearts—and laughs—online.
The recent Coldplay concert in Boston turned unexpectedly
scandalous when former Astronomer CEO Andy Byron was caught on the stadium's
kiss cam embracing the company's HR head, Kristin Cabot. The clip, which went
viral within hours, not only ignited a wave of internet memes but also inspired
top brands to jump aboard the trend with creative responses of their own.
Also read: Megan Kerrigan, Wife of Astronomer CEO Andy Byron, Thrust Into Spotlight After Coldplay Concert Controversy
Initially, it was just amused users flooding platforms with
jokes, but soon brands like Globe Air, Frido, and even Tesla joined the online
frenzy. Now, IKEA Singapore has entered the chat—and arguably taken the crown
for the most clever response.
Click here to see the original post.
The Swedish furniture giant posted an image of a plush panda
hugging a plush orangutan, clearly mimicking the now-infamous moment between
Byron and Cabot. With the caption “Don’t get caught without these. Drama free
cuddles guaranteed,” IKEA delivered a cheeky jab while keeping it all in good
humor. They even added a disclaimer that the plush toy cuddle was “HR
approved,” directly referencing the awkward dynamic of the real-life incident.
During the original Coldplay concert, things took an awkward
turn when the camera landed on Byron and Cabot. As the screen projected their
intimate moment to thousands of fans, Byron quickly ducked out of the frame
while Cabot covered her face with her hands. To make matters even more
uncomfortable, Coldplay frontman Chris Martin added fuel to the viral fire by
quipping on stage, “Oh, what. Either they’re having an affair or they’re very
shy.”
Social media exploded with reactions to both the original
video and IKEA’s creative post. One user praised the brand, saying the social
media team was “genius” and deserved recognition. Another joked, “Finally.
Something from IKEA that everyone can easily put together,” referencing the
brand’s often complicated assembly instructions. Some users cheekily noted, “To
be fair, HR also approved of that other relationship,” while others commended
IKEA’s creativity, calling the post “comedy GOLD” and declaring the brand the
winner of the internet that day. One enthusiastic fan even wrote, “Whoever came
up with this—I hope you get a good bonus.”
The incident may have started as a scandal, but thanks to
IKEA Singapore’s humorous and timely take, it’s also become a masterclass in
real-time marketing.
Tags: IKEA, Coldplay, Coldplay concert, Astronomer, CEO, Andy Byron, Kristin Cabot, HR head. Chris
Martin, Singapore
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